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What Better Marketing Data Can Do For You
What Better Marketing Data Can Do For YouAs data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new...
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How to Use Data-as-a-Service to Inject New Life into Your Marketing Database
How to Use Data-as-a-Service to Inject New Life into Your Marketing DatabaseThe days of the traditional marketing database are gone. Today’s marketers need more robust databases that support not only...
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Dirty Data Horror Stories – When Good Data Goes Bad
Dirty Data Horror Stories – When Good Data Goes BadWith good data, really good things can happen. New marketing opportunities, increased efficiencies, better decision-making, and ultimately, higher...
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4 Types of Data That Will Boost Your Marketing ROI
4 Types of Data That Will Boost Your Marketing ROILast year, “Big Data” was THE buzz word. And while Big Data is still buzzing about, marketers today are using the term more frequently as part of their...
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Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers
Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized OffersNobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations all make...
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How to Use Data-as-a-Service to Inject New Life into Your Marketing Database
How to Use Data-as-a-Service to Inject New Life into Your Marketing DatabaseThe days of the traditional marketing database are gone. Today’s marketers need more robust databases that support not only...
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Dirty Data Horror Stories – When Good Data Goes Bad
Dirty Data Horror Stories – When Good Data Goes BadWith good data, really good things can happen. New marketing opportunities, increased efficiencies, better decision-making, and ultimately, higher...
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What Do Marketers Really Want in Data and Technology?
What Do Marketers Really Want in Data and Technology?Marketers get data – or at least they get the importance of data. Data answers questions such as:Can you help me understand my customers?Which...
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Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers
Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized OffersNobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations all make...
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