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How to Use Data-as-a-Service to Inject New Life into Your Marketing Database
How to Use Data-as-a-Service to Inject New Life into Your Marketing DatabaseThe days of the traditional marketing database are gone. Today’s marketers need more robust databases that support not only...
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Dirty Data Horror Stories – When Good Data Goes Bad
Dirty Data Horror Stories – When Good Data Goes BadWith good data, really good things can happen. New marketing opportunities, increased efficiencies, better decision-making, and ultimately, higher...
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What Do Marketers Really Want in Data and Technology?
What Do Marketers Really Want in Data and Technology?Marketers get data – or at least they get the importance of data. Data answers questions such as:Can you help me understand my customers?Which...
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Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized Offers
Dealerships: 4 Data-Driven Ways to Target Car Owners with Personalized OffersNobody ever said selling cars was easy. Price negotiations, steep competition, and consumers with high expectations all make...
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